Having just returned from my Christmas and New Years trip to Amsterdam, I ended up starting up my blog much later than initially planned! I have never tried blogging before, so I have to admit to feeling slightly nervous about the whole experience. Nevertheless, I am also really excited about trying it out and hope it will be of some interest to all of you visitors to my page!
The topic I will be discussing here is the growing number of women in public relations, and how this impacts the perception of the profession. I will also look at possible reasons why so many women are attracted to the industry and try to look at the possible future developments.
The literature I have looked at so far is primarily focused on the United Kingdom and the United States, but feel free to give examples of your own countries!
Thanks!
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Why do women dominate the PR profession?
About Me
- Alena Kravchenko
- Hi everyone! I am a Ukrainian currently studying for an MA in Public Communication and Public Relations at the University of Westminster in London. I received my BSc in Sociology & Media Studies at City University, also in London. The purpose of my blog is to discuss the role of gender in PR practice.
Blog Archive
Useful Reading
- Coombs, W.T & Holladay, S.J. (2007) "It's Not Just PR: Public Relations in Society", Blackwell Publishing - Discusses stereotypical views of PR and women working in the industy.
- Gregory, A. (ed.) (2004) "Public Relations in Practice: The 21st-Century Landscape", 2nd edition, Kogan Page - Touches upon the subject of gender briefly.
- Grunig, L.A., Toth, E.L. & Hon, L.C. (2001) "Women in Public Relations: How Gender Influences Practice", The Guildford Press - A comprehensive resource, if a bit dated. Very detailed on the historical foundations of the issues of gender inequality in the profession specifically, as well as the work force in general.
- Hon, L.C., Grunig, L.A. & Dozier, D. M. (1992) "Women in Public Relations: Problems and Opportunities" in Grunig, J.E. (ed.) "Excellence in Public Relations and Communication Management", Lawrence Erlbaum Associates - An excellent overview of feminist literature, but extremely out of date.
- Newsom, D. (1996) "Gender Issues in Public Relations Practice" in Culbertson, H.M. & Chen, N. (eds.) "International Public Relations: A Comparative Analysis", Lawrence Erlbaum Associates - An interesting overview of how PR is practiced in India, and how gender issues that exist there are different from those in the West.
- Toth, E. L. (2001) "How Feminist Theory Advanced the Practice of Public Relations" in Heath, R.L. (ed.) "Handbook of Public Relations", Sage Publications - An overview of feminist research in the 1980s and 1990s. A detailed explanation and discussion of the concepts of "glass ceiling" and "velvet ghetto".
- Wilcox, D.L., Cameron, G.T., Ault, P.H. & Agee, W.K. (2003) "Public Relations: Strategies and Tactics", 7th edition, Allyn & Bacon - A good introductory chapter on women in PR. Mentions a variety of research studies. Especially detailed on salary debate.
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